The studies include 1,200 didactic hours in four thematic areas:

  • artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film),
  • social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce),
  • business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques),
  • legal area (copyright, intellectual property protection in the network, information security management)
  • film, TV and new media workshops (30h per semester) conducted as part of the study program,
  • workshops conducted by foreign lecturers (60 hours per semester) as part of the POWER 3.5 program 2018 edition.

The program and study plan were also developed based on the ongoing international cooperation in the field of student education in the discipline of film and theatre arts, as well as the results of the current monitoring of graduate careers.

Teaching modules, the contents of which are related to various aspects of media and audio-visual law, correspond to scientific research on copyright, civil-legal contracts in the audio-visual sector, and protection of the right to image. The media and social media communication modules as well as media management correspond to the research on communication processes in the use of new media, in particular on network media. The projects relate to changes in the social, cultural and political space in the context of technological changes, first of all digitization and convergence. Topics taken up by younger researchers concern the issue of activating local communities using new media in Poland, Germany and the United Kingdom.

creative manage program

Courses in 1 semester (totally online):

Course Type Study hours Hours in total ECTS

Business plan

lecture + workshop

15 + 15

30

2

New media journalism

lecture + workshop

15 + 15

30

2

Animated film

lecture + workshop

15 + 15

30

3

Advertising film

lecture + workshop

15 + 15

30

3

Film and television genres

lecture + workshop

15 + 15

30

3

Basics of psychology

lecture + workshop

15 + 15

30

5

Copyright

lecture + workshop

15 + 15

30

2

Script-writing techniques

lecture + workshop

15 + 15

30

3

Music video

lecture + workshop

15 + 15

30

3

Workshop 1

workshop

30

30

4

 

300

30

 

Courses in 2 semester (totally online):

Course Type Study hours Hours in total ECTS

Multimedia project budgeting

lecture + workshop

15 + 15

30

2

Copywriting

lecture + workshop

15 + 15

30

2

Film editing

lecture + workshop

15 + 15

30

3

Basics of directing

lecture + workshop

15 + 15

30

3

Basics of cinematography

lecture + workshop

15 + 15

30

3

Negotiations

lecture + workshop

15 + 15

30

4

Sound production

lecture + workshop

15 + 15

30

3

Workshop 2

workshop

30

30

5

Cooperation with actors

lecture + workshop

15 + 15

30

3

Production team management

lecture + workshop

15 + 15

30

2

 

300

30

 

Courses in 3 semester (on location in Krzysztof Kieslowski Film School):

Course Type Study hours Hours in total ECTS

Film and television history

lecture + workshop

15 + 15

30

2

Music in films

lecture + workshop

15 + 15

30

4

Protection of intellectual property

lecture + workshop

15 + 15

30

2

Graphic design basics

lecture + workshop

15 + 15

30

2

Funds raising and sponsoring

lecture + workshop

15 + 15

30

2

MA seminar 1

lecture + workshop

15 + 15

30

7

Sales techniques of multimedia products

lecture + workshop

15 + 15

30

2

Technology in social media

lecture + workshop

15 + 15

30

2

Workshop 3

workshop

30

30

5

Information security management

lecture + workshop

15 + 15

30

2

 

300

30

 

Courses in 4 semester (on location in Krzysztof Kieslowski Film School):

Course Type Study hours Hours in total ECTS

Social media analysis

lecture + workshop

15 + 15

30

2

e-Commerce

lecture + workshop

15 + 15

30

2

New media development

lecture + workshop

15 + 15

30

2

Marketing in social media

lecture + workshop

15 + 15

30

2

MA seminar 2

lecture + workshop

15 + 15

30

7

Autopromotion techniques in social media

lecture + workshop

15 + 15

30

2

Creative thinking techniques

lecture + workshop

15 + 15

30

4

Workshop 4

workshop

30

30

5

Multimedia project management

lecture + workshop

15 + 15

30

2

Content management in social media

lecture + workshop

15 + 15

30

2

 

300

30


pdfCreative management in new media - program


pdfCreative management in new media - flyer