The studies include 1,200 didactic hours in four thematic areas:

• artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film),
• social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce),
• business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques),
• legal area (copyright, intellectual property protection in the network, information security management)
• film, TV and new media workshops (30h per semester) conducted as part of the study program,
• workshops conducted by foreign lecturers (60 hours per semester) as part of the POWER 3.5 program 2018 edition.

The program and study plan were also developed based on the ongoing international cooperation in the field of student education in the discipline of film and theatre arts, as well as the results of the current monitoring of graduate careers.

Teaching modules, the contents of which are related to various aspects of media and audio-visual law, correspond to scientific research on copyright, civil-legal contracts in the audio-visual sector, and protection of the right to image. The media and social media communication modules as well as media management correspond to the research on communication processes in the use of new media, in particular on network media. The projects relate to changes in the social, cultural and political space in the context of technological changes, first of all digitization and convergence. Topics taken up by younger researchers concern the issue of activating local communities using new media in Poland, Germany and the United Kingdom.

Courses in 1 semester (totally online):

 

Courses in 2 semester (totally online):

 

Courses in 3 semester (on location in Krzysztof Kieslowski Film School):

 

Courses in 4 semester (on location in Krzysztof Kieslowski Film School):

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Creative management in new media - program

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Creative management in new media - flyer

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